A few years back, my daughter Zhuri looked me in the eyes and said that when she grew up, she wanted to be just like me. That moment made me reflect: what blueprint had I established for her to follow?

So I stepped out of my comfort zone—for Zhuri, but really for myself. I set out to create a skincare brand that was inclusive—not just of skin tones and types—but of all aspects of culture: fashion, music, art, design. I surrounded myself with experts in every field and let my curiosity guide me.

The journey of bringing Reframe to life has been exhilarating and overwhelming. It's proof that doing things in a new way usually means taking the steeper, longer route. But that's exactly why I'm so proud of what we've built: exceptional formulas, expertly crafted, and clinically validated.

I've used these products exclusively for the last two years, and my skin has never felt or looked better. I'm thrilled for you to experience Reframe.

- Savannah James, Founder